It is said that this symbol came from a drawing once seen by Durant on the wallpaper in the hotel. With a six-cylinder engine (4.9 L) and had a top speed of 65 mph (104 km / h).Ĭhevrolet first used the logical symbol 'bowtie' (bow tie) in 1913. The Classic Six sedan accommodated five passengers, was equipped A year later, the Classic Six was introduced. In November 1911 Chevrolet entered the automotive market to rival the Ford Model T. As the head of the Buick Motor Company, Durant hired Chevrolet to compete in a Buick car racing. and he wanted to use the engineering talent of LuisĬhevrolet to restore his reputation in the automotive industry. William Durant, founder of General Motors, was ousted from GM in 1910.
Louis Chevrolet was a racer (born Decemin Switzerland). They are America's top sellers, including the Silverado pickup, which ranks second in America for car sales (after the Ford F-150) and Impala, which is a famous domestic brand.Ĭhevrolet was jointly founded by Louis Chevrolet and William S. The company's plants produce from middle-class The Chevrolet brand is also considered the largest GM brand, which has more than 20 vehicles in its assortment and many other advanced versions. Chevrolet is the best-selling automotive brand released by General Motors. The history of the Chevrolet automobile brand is one of the most interesting in the General Motors concern.